Cell Phone: (201) 247-7715
Rita Sisti is the founder and principal of Style Counsel, the home-staging partner of Hudson Place Realty.
In 2005, Rita decided to make the leap from casual designer to building a thriving business. She attended NYU's interior design program and from there began an endeavor that has partnered Rita with commercial and private clients, as well as developers needing design assistance imagining their next construction project. During this time, Rita was a working member of the Bloomfield Historic Review board, advising on local historic district issues, a position she would hold for nine years. “I considered it a civic obligation -- an opportunity to improve the community through the conservation of our historical treasures.”
Rita selected the name Style Counsel to signal her approach to the interior design process. Her practice is to counsel, not to decree. “The name confirms my advisory role,” she says. “ Making that known upfront allows clients the freedom to articulate a vision of their ideal homestyle. My goal as a designer is to help them achieve the best possible realization of that vision.”
More recently, Style Counsel’s focus has been on assisting clients who are preparing to sell their homes. As a stager, Rita’s goal is to be an objective voice, helping the seller over-come the challenge of preparing their space for the market. Intelligent staging is an important component of an effective listing and marketing process. By solving staging issues, “a stager allows the agents to focus on other details and more importantly, helps buyers gain the best possible perspective of the space they are considering.” And, there’s ample data to show that a well-staged home sells faster and at higher prices. “I’m proud of the very tangible results my work adds.”
Style Counsel’s method is to educate often over-whelmed sellers, helping them identify aspects of their home that might be distracting to buyers or evoke unfavorable impressions of the home. “Sometimes I hold hands,” she says, “and sometimes I take charge – whatever the client needs to get the job done.” For Rita, it’s very satisfying work. “ I get to use my creative energy and resources to help relieve some of the burden on sellers during what can be an emotional time for them.”
When there’s down-time, Rita heads Long Beach Island, where family and friends have gathered for years to celebrate life. She’s a cultural maven, and enjoys the abundant performance and visual art events the region affords.
Testimonials from a few of Rita’s clients:
“Rita’s suggestions for staging our condo are derived from her wealth of experience that she has in the field. Her staging directions are clear, inexpensive, direct and at the same time not intrusive. In short, thanks to Rita’s efficient staging of our condo, we were able to sell it within days of getting on the Hoboken real estate market at an extremely competitive price.”
- Sarah V.
“After Rita Sisti staged our apartment it so looked so terrific that I did not want to move. Too bad, we sold it on the first day that Hudson Place Realty showed it!”
- Doug W.
“We had never sold a home before and were unsure how to best present it to the market, but Rita made the process easy, fun and profitable. She taught us reasonable strategies to reduce clutter and offered great ideas to create a warm and welcoming environment. Her good eye for design really made our place look fantastic, and in the end it sold for over the asking price. We couldn’t have done it without Rita!”
- Elizabeth P. & David B.
“Regarding Hudson Place’s staging services, Rita helped us organize ourselves and made recommendations that allowed us to highlight all of the beauty and potential of our brownstone. In addition, she was so very easy to work with (which is immensely important when you are selling and buying a new home) and are focused on cost and benefit of the staging recommendations.”
- Karim L.
“Rita has an extraordinary eye, attention to details, deep experience on what real estate buyers are looking for, and most importantly, a great sense of taste. Her clear and concise checklist allowed us to transform our apartment over a single weekend into a pristine home, that strikes an emotional attachment at first sight. Rita partnered with us throughout the stressful process of selling our apartment. She did one walk through to generate the staging checklist, however, she didn't stop there. She provided some accessories, did a pulse check during our work in order to make sure things were executed to perfection and joined the photographer for final touches to ensure her vision comes across in the pictures taken. There is no better way to applaud the staging than based on the end results. While listing our apartment at the same time as 3 other comparable units in our building, after only 36 hours of listing, our apartment received 5 serious offers (all above ask and record breaking prices for the building). One family added a cover letter to their offer describing the impact our apartment had, and how they could see it being their home. I would urge anyone selling their home, to take full advantage of Rita's staging consultation in order to get the best results in this volatile and stressful market. ”
“Before showing our apartment my husband and I happily agreed to use the staging analysis offered by Hudson Place Realty. We wanted to give ourselves the best possible chance of selling our apartment as quickly as possible. Rita reminded us that we needed to see our place through the eyes of a buyer. As apartment dwellers for many years we had accumulated a lot of things that we had squeezed into our limited space. Small repairs and freshening up had gone neglected. Rita came to our apartment and walked through with us room to room as she made suggestions on simple ways to open up our space and to eliminate as many negatives as possible. There was no judgment in her approach, just helpful solutions to make our apartment more attractive using what we already had. Her suggestions were simple, affordable and could mostly be accomplished ourselves. They involved decluttering, editing out books, removing toys, switching around, and in some cases, removing furniture, unifying switch plates, replacing handles, repainting small areas, and patching up water stains. Once we began making the changes we saw a big difference in the look of our apartment. It ultimately left us wondering why we hadn’t considered the changes while we were living in the space. We sold our apartment in less than three months during a very slow time in the housing market. I’m sure the consultation helped it to stand out. In fact we appreciated Rita’s talents so much that we hired her for a consultation after moving into our new apartment. We couldn’t be happier! ”
- Wendy Joyner
“I cannot recommend Rita Sisti and her staging services highly enough. There is no way we could have gotten our full asking price without her staging help. Not only does she have a great design aesthetic, but she totally got our style and managed to stage our apartment into a dream home. Rita’s services are a real differentiator for Hudson Place Realty compared to other real estate agencies in town.”
- Daphna Avizov